Beauty: Benefit Boi-Ing Concealers (2017 release)

Good news! One of my favorite beauty brands of all time, Benefit Cosmetics, just re-launched their cult concealers in a cute new pink packaging and even added a brand new product to the Boi-ing line. 

We all know by now they are experts at hiding the pores on our faces, but their Boi-ing concealer and Erase paste were equally famous. 

Here is a quick overview of the brand new, rebranded, relaunched, repackaged Benefit Boi-ing concealer line

Benefit Boi-ing Hydrating Concealer (formerly known as Fake Up) is a convenient little stick that provides sheer coverage and is best used to hydrate the undereye area and hide dark circles. I like it under my eyes in the winter (the formula is a little rich and tends to crease a little on me on hot summer days). I don't love the smell, but it is very faint, and I love how easy it is to use and carry around. 

Benefit Boi-ing Brightening Concealer (formerly known as Erase Paste) is a salmon/peachy toned creamy concealer meant to provide full coverage on dull, dark undereyes and discoloration spots. The coverage is amazing, it is very pigmented and opaque but easy to blend without creasing or causing buildup. 

Benefit Airbrush Concealer is the new kid on the Boi-ing block. It is meant to provide a sheer to medium coverage that blurs, smoothes and conceals. Its soft-focus, light weight formula should conceal any imperfection flawlessly without creasing, running or fading. While the formula took some getting used to (it is very creamy and it can be hard to know how much to use at first - a little goes a long way!), this is a very interesting texture and I love the idea of a lightweight but potent concealer that melts seamlessly onto the skin. 

Benefit Industrial Strength Concealer (formerly known as the original Boi-ing concealer) is a full coverage, do-it-all concealer that will mask anything from dark circles to blemishes, spots or scars. It is heavy duty and doesn't budge. My first issue with this one is the range of shades - somehow #1 is too light for my lightly tanned skin, but #2 is way too dark! You might have to get two shades to find your exact match. The second issue I have is with the packaging: it is not sturdy at all (the pan will sometimes not be glued on properly inside the jar) and the lid is kind of a pain to screw back on. It's a shame this one feels almost cheap, because I absolutely love the sturdy pink packaging of the other concealers.

Which one fits your needs? Or do you want them all? 

The Boi-ing concealers are $27 CAD each and are available now where Benefit Cosmetics are sold. 

* These products were sent to me by the brand for review purposes. All opinions are my own.


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